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The other day a kid on our team was surprised to learn some dude named Bob Haro actually founded our company. You know, that Bob Haro: the man who pioneered freestyle. If you didn’t know that, you should. Being a rider and not knowing about Bob Haro is like being a baller and not knowing about Michael Jordan. It just ain’t right.
In the early days there were ramp riders, flatlanders and skatepark pros. If you were really good, you did all three. Street riding came a few years later, followed by dirt. If you killed it on any of these surfaces, you proved it at contests and jams. Some reclusive cats lofted their jive on underground videos. A handful of the very best took themselves and their sport to a whole new level at the X Games. In every era, on every surface, Haro bikes and the guys who rode them ruled. Even after 30 years, some things never change.
Haro is the original BMX brand. In three decades we’ve watched the scene go surf punk to street thug, clean to neon, grunge to punk rock and dead to glam. Believe us—we’ve been there. Perhaps more importantly, we never left. Think about that before you buy into The Next Big Thing…
Dirt/Parks
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Race
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