When somebody mentions the word "rebel", several different images come to mind. James Dean. Harleys. Easy Rider. Johnny Cash. Punk rock. These icons throw what's seemingly conventional into the wind in favor of independence and individuality. They have the confidence to buck the norm; to toss it to the ground and declare it boring and unoriginal. Rebels demand more from life.

Whether we want to admit it or not, there's a little bit of rebel in all of us. We all want to fit in, but we also don't want to simply melt into the crowd either. There's something exhilarating about going against the grain just a little bit. There's nothing wrong with demanding something different. In the spirit of a true rebel, don't settle for the boring norm. Demand more.

Haro mountain bike owners have that rebel spirit. They'll tell you that they take great pride in knowing that they aren't going to see every other rider they meet on the trail riding the same brand of bike they ride. They know they don't have to ride what everyone else does to look cool. Haro owners will also gladly tell you about some of the research they did comparing the geometry and spec of several different bikes and that they chose a Haro because it gave them more bang for their buck. Give them a little more time, and they'll also tell you about the cool trip they took to Moab with their Haro because they weren't left broke buying it.