You've never been accused of being high-maintenance. While your friends might fuss over their dry-cleaning and which shirt matches what slacks, you live in blue jeans. Jeans are simple, hassle-free, and they look great with everything. Some people favor fashion over function; you are all about practicality. You are a master of utilitarianism. Does this mean you surround yourself with dull, lifeless, boring things? Of course not. You still expect stellar performance, you just don't want the fuss that sometimes comes with it.

It's no big surprise that you chose a Shift series bike; it mirrors your sensibility. When you were shopping for a mountain bike, you did your homework and found that the single-pivot rear suspension technology that the Shift bikes use is a proven, tried-and-true design used by many of the world's best bike manufacturers. Single-pivot bikes have long been a favorite amongst riders of all levels because they offer great performance with minimal maintenance. Without the hassle of servicing multiple pivot points, you can spend more time riding and less time wrenching.

Just like your favorite pair of blue jeans, your Shift is simple, low maintenance, and supremely comfortable on those long trail rides. Plus, it goes with all your favorite bike clothes. But best of all, it performs like a champ. Just like you'd expect.